OBJECT is all about sophisticated attitude: a positive, intelligent and edgy overall attitude towards life and fashion. The essence of sophisticated attitude within our OBJECT universe derives from four personality traits defined by the OBJECT team: Playful, Boho-chic with a twist of rock-chic, No Compromise and Fashion Conscious. We work concentrated to implement our DNA in every single style so that every collection channels sophisticated attitude. The four personality traits are being translated by our professional design team without compromising to ensure a consistent high design standard.